Trademark rights work both in the traditional market as well as in the online market, since they consist of exclusive and exclusionary rights which are the basis to settle disputes arising from the use of a sign on the Internet.
The domain name constitutes an identifier on the INTERNET, which has come to replace the IP addresses with easily remembered names; hence, the convenience of protecting the trademarks themselves as domain names, pursuing a double practical effect. On the one hand, to be able to concur with the holder´s trademark on the INTERNET and, on the other hand, to try to protect said trademark before possible acts of occupation by third parties through its registration as domain name in any of the most common or interesting extensions.
It must be borne in mind that the established special regulation of
domain name registrations allows the possible coexistence of
second-level domain names that are identical to registered
trademarks, which may lead to situations of conflict. Indeed,
administrative proceedings have arisen to solve this sort of
conflicts, which in Europe take place before the World Intellectual
Property Organization (WIPO), with headquarters in Geneva.
In addition, the improper use of domain names can arise
situations of infringement of Intellectual Property rights,
which should be subject of court actions. UNGRIA provides
representation and legal assistance services in both fields,
administrative (arbitration before international institutions)
and jurisdictional.